LoVo is the new Low-VOC product by C2 Paint. This environmentally-conscience, premium paint is available in all of the company’s 496 handcrafted colors and in every interior sheen. The brainchild of The Coatings Alliance, a group of independent paint store owners throughout North America, C2 LoVo is poised to be the industry leader in Low-VOC technology with a limitless and customizable color palette, a green sampling program and unrivaled coverage and durability.

Technically speaking, VOCs (Volatile Organic Compounds) refer to chemical compounds that tend to vaporize into the atmosphere. C2 LoVo emits fewer VOCs than regular paint, reducing the amount of ground-level ozone contaminants into our atmosphere, therefore reducing its overall carbon footprint. C2 LoVo is an environmentally friendly way to add color and conscience to your home.

By using Low-VOC pain, you are choosing to help reduce the amount of ground-level ozone released into the atmosphere. For a healthier environment, whether it applies to your living room or the biosphere, C2 Paint created the low-impact LoVo formula to exceed current marketplace safety standards without sacrificing quality or color composition. All of C2’s paint products exceed the most stringent national safety standards, so while the ozone impact from paint is quite small (less than .5% of ground level ozone is affected by paint VOCs), every drop of effort helps!

The chemists at C2 Paint have been diligently working on LoVo’s technology for the past several years. They have traveled the world on a mission to refine and perfect Low-VOC technology in an effort to offer customers premium quality, high-coverage paint with low environmental impact. When designing LoVo, it was imperative that the products exemplify the same standards of performance while maintaining the brand’s characteristic complex color palette.

Although lower in VOC content, all paints including No-VOC labeled brands release some amount of VOCs into the atmosphere, though the amount may be small and differs by brand. Currently, in order to label paint as No-VOC, the EPA requires VOCs to be in the range of five grams per liter; 50 grams per liter is the standard for Low-VOC paints. All C2 LoVo paints are formulated in the 25-40 grams per liter VOC range.

While all C2 Paint products exceed national and European governmental safety standards, the goal of the new premium LoVo product was to further reduce the emission of VOCs into the environment while maintaining maximum coverage and complex color.