C2 PaintColori’s C2 Paint is transforming the way you specify, sample, buy and experience color. Handcrafted by a cooperative alliance of passionate independent paint boutique owners just like Colori’s Michelle Quaranta, C2 Paint is the first paint company to employ a 16-colorant European tinting system rather than the 12-colorant system known in North America today, allowing for more complex color, coupled with invested service and unmatched low-VOC product performance.
C2 Paint’s European colorants are made of finely ground artist-grade pigments that create an unmatchable luminosity and depth. These tiny particles of pigment are suspended in superior paint, which results in higher solid content when applied on the wall, thereby creating richer, deeper colors. In addition, the four extra pigments are high-strength and not available in typical color systems, which gives C2 Paint more “tools in the toolbox” to achieve greater color vibrancy and superior hiding.